NOURISH
PROJECTTYPE
Branding · Visual Identity · Packaging Desig
Overview
NOURISH is a gluten-free fruit snack brand designed to deliver a healthy yet vibrant experience.
The goal of the project was to create a fresh, modern brand that communicates natural ingredients, energy, and approachability.
The brand pairs clean design with lively, fruit-inspired color palettes for strong shelf presence and instant recognition.Each flavor is represented through a distinct color system rooted in natural fruit tones.
My Role
I created the NOURISH brand from scratch, including logo design, development of the visual language and fruit-based color system, packaging design, iconography, and building a cohesive, modern brand identity with strong shelf presence.
color
typography
Icon
A vibrant and fresh visual identity for Nourish. Strategic use of textures, colors, and inviting copy, encouraging everyone to embrace a healthier lifestyle.
Emails
The MMS ads were designed in a clean, modern language inspired by NOURISH, with each ad tailored to a different campaign, featuring rich, appetite-stimulating colors and a fresh, natural experience.
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